Filed under: Euro, Supercars, Lamborghini

Lamborghini’s pushing to ring up 3,000 sales per year, about 500 more than they currently move. Were they to drop a new Miura, revived LM002, or some other new model, they’d likely reach that target without any problem. Lambo Capo Rupert Stadler isn’t in favor of spending the considerable development dollars it would take to bring a new model to market. Before coming out with a new car, it’s more prudent for Lamborghini to sell its capacity of Murcielagos and Gallardos first.

So, if you’re not coming out with a new car, but you want to move more units, what’s an automaker to do? We somehow doubt that LP640s and Reventons will be showing up in rental fleets, and there’s no such thing as incentives when it comes to supercars, so that strategy’s out, too. Extra-special editions of the already special Italian cars, like the Murcielago SV and Superleggera versions of both vehicles should entice more buyers to pony up. If that doesn’t work, they could always have a “push, pull or tow” event.

Follow the read link for a Google-translated version of the original story.

[Source: Caradisiac]

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Filed under: Lamborghini

It’s a long way to travel between Italy and America. Not only is it how far Lamborghini road cars have to travel to meet their new owners here in the US, but it’s also the divide American dealerships have had to bridge in order to provide the level of service that customers expect when dropping six figures on a new car. And that’s a gap Sant’Agata intends to narrow with the establishment of Automobili Lamborghini America LLC.

Establishing a field office in the US - to be placed somewhere on the East Coast or in California - will give its US dealership network a local address with which to coordinate instead of dealing directly with the factory. The American subsidiary will also provide product planning input back to the factory. The United States represents the largest market for Lamborghini where its sales rose from 100 units in 2001 to 900 in 2007.

Although Lamborghini has had operations in the United States under previous ownership - remember how it bounced around owners through the 80s and 90s? - this will be the first American division since Volkswagen/Audi took over in 1998. The field office will operate with a staff of ten, headed up by Pietro Frigerio, formerly Lamborghini’s western United States regional sales manager.

Lamborghini has also announced that it will extend its warranties for 2008 from the previous 2 years/24,000 miles to 3 years with unlimited mileage. The company is also considering a certified pre-owned vehicle program and a financing framework.

[Source: Automotive News - sub. req’d]

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Filed under: Etc., Lamborghini

Some automakers might be concerned over California’s fight for an EPA waver, but Lamborghini isn’t one of them. Regardless of government-imposed regulations, the Italian exotic car maker knows that the luxury market will continue to demand high-powered vehicles available in every color found in a Skittles bag. That is why Lamborghini has chosen the Los Angeles area, Santa Monica specifically, to house its brand new headquarters for North American sales operations. It is the company’s first business venture outside of Italy, and it happened in this country mainly because the continent comprises a 41-percent market share of all Lamborghini’s sold in the world. The sunshine state alone accounts for more Lambo sales than most entire nations, hence the reason it won out in the race for office location.

[Source: Automotive News - sub. req’d]

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