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Detroit 2008: Lamborghini bringing personalization with Ad Personam program

Posted December 31, 1969

Filed under: Detroit Auto Show, Supercars, Lamborghini

Click the image above for more high-res pics of the Lamborghini Ad Personam program.

What’s more exclusive than a Lamborghini? A Lambo individualized through the raging bull’s Ad Personam program. The concept behind the program, due to be unveiled in Detroit in a few days, is to allow customers to create their own rolling masterpieces through exclusive colors and interior appointments.

The Gallardo Spyder will be available in Marrone Apus and the same matte brown finish originally debuted on the Reventon, which has apparently been requested by several owners. Blu Cepeus will be another hue available on both the Murcielago LP640 coupe and roadster, which also sports the same matte finish. The interior of the Gallardo and Murcie can be fitted with Marrone Gaia, along with a few other equally pompous lofty-titled leathers, plus Alcantara.

If you’ve got the means, then check Lamborghini’s press release after the jump.

Gallery: Lamborghini Personalization

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Filed under: gallardo, lamborghini, murcielago, ad personam, AdPersonam, detroit, naias

Detroit 2008: Lamborghini adds personal touch with Ad Personam program

Posted December 31, 1969

Comments(0)

Filed under: Detroit Auto Show, Sports/GTs, Euro, Supercars, Lamborghini

click above for more high-res pics of the Lamborghini Ad Personam program

As wild as a standard Lamborghini might be, for some people it isn’t enough. That’s one of the reasons Lambo unveiled its ultra-exclusive, uber-expensive Reventon a while back. But those are all spoken for and there are still hundreds, if not thousands of buyers waiting to personalize their Gallardos and LP 640s. When not just any old off-the-rack Lamborghini will do, try the new Ad Personam program. Like other high-end makers including Porsche, Bentley and Aston Martin, the concept behind the program is to let customers choose their own custom colors and interiors.

The Gallardo Spyder is being shown in the Reventon’s flat brown color called Marrone Apus (above), while Blu Cepeus was the color chosen for both the Murcielago LP640 coupe and roadster, also in matte. The interior of the Gallardo is a rich brown Alcantara, while the Murcie displayed sports a Marrone Gaia tan leather. While the colors look good on the raging bulls, it’s hard to see where they differ that much from the “standard” Bolognese colori.

Lamborghini’s limited press release is after the jump.

Gallery: 2008 Detroit: Lamborghini’s Ad Personam Program